Selling a Home
Regardless of whether it is a “Seller’s” market or a “Buyer’s”, some houses sell quickly and some do not. Here are some tips to make sure regardless of the market, your home sells in as little time as possible.
Have a Strong Online Selling Presence
Over 92% of all prospective home purchasers begin their search online. Prospects will not take the time to come see your house if the online listing is not compelling. And that means plenty of professional images of your home. Prospects were six times more likely to view a home with images taken by a professional real estate photographer.
Facebook Your Home
The power of Facebook cannot be denied. If you have 200 friends who see your home is for sale and they share your listing, then their 200 friends see it, and so on.
Leave a Little Something
So many home sellers now offer closing cost credits that it has become so common that buyers now expect them – they don’t really distinguish your house from any of the other homes on the market anymore. What can distinguish your home is leaving behind some of your personal property, ideally items that are above and beyond what the average homebuyer in your home’s price range would be able to afford. That may be stainless steel kitchen appliances or a plasma screen TV, or it might be a golf cart if your home is on a golf course.
Be in Top Condition
Another way to differentiate your home is through condition. Know in advance what condition your home is in by having a home inspection and termine inspection done in advance of listing your home. Get as many of the repairs done ahead of time as you can. It is a major selling point to be able to advertise a home with a very low or non-existent repair bill. Make sure that your home is freshly painted in a neutral color and that all the little nicks and scratches have been repaired. Check for things like sticking doorknobs, loose light switches, and ensure they are repaired before listing.
Pretend you are moving out and that you can only take the items that represent you or your family – your family photos, memorabilia, religious decor. Whatever those items were that identified “you” should be packed up and put into storage prior to listing your home. Buyers want to visualize your house being their house – and it’s difficult for them to do that with all your personal items marking the territory as yours.
Keep the faux-moving in motion. Pack up all your tchotchkes, anything that is sitting on top of a countertop, table or other flat surfaces. Anything that you haven’t used in at least a year? That goes, too. Give away what you can, throw away as much as possible of what remains, and then pack the rest to get it ready to move. All closets should be no more than 1/2 full.
Stage Your Home
Stage the exterior with fresh paint, immaculate landscaping and even outdoor furniture to set up a Sunday brunch on the deck vignette. Buyers often fantasize about enjoying their backyards by entertaining and spending time outside. Make the inside look like you are expecting company at any second. You home should feel warm, welcome, and inviting.
Access is Essential
Homes that don’t get shown don’t get sold. And many foreclosures and short sale listings are vacant, so they can be shown anytime. Don’t make it difficult for agents to get their clients into your home – if they have to make appointments way in advance, or can only show it during a very restrictive time frame, they will likely just cross your place off the list and go show the places that are easy to get into.
Get Real About Pricing
To ensure that your home is well-priced, have your agent prepare a competitive market analysis of your home. To sell faster, your home should be priced within 10-15% of similar homes in your area that have sold in the last month or so. Homes that look like a great deal tend to get the most visits and on occasion even receive multiple offers.
Know Your Competition
Know and understand other homes for sale in your area. Be educated about the price, type of sale and condition of the other homes your home is up against. Be realistic. Attend some open houses in your area. Prospective buyers that are looking at your home will be looking at those homes, too. Make sure that a real-time comparison comes out in your favor by ensuring the condition of your home is up to par.
Listen to Your Realtor
You found an experienced knowledgeable realtor with a successful track record of selling homes in your area, listen to their recommendations! They have been here before and they know what works.